Riccardo Marconato
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2026Brand identity and web design

Casamonti. A brand and a site for a bespoke tailor.

A bespoke tailoring house in Florence, drawn as a full brand and the single page that wears it. One serif, three colours, and gold used once a page, never more.

Brand identityWeb designArt directionNext.js
Casamonti. A brand and a site for a bespoke tailor.

The brand

The house, laid out in ten spreads.

Casamonti brand book, opening spread titled The House. A headline reading "A workshop on the Arno" over four short principle cards: Heritage, By hand, Restraint, Time.
Brand book identity spread. The lettermark: an open square framing a serif capital C, shown on espresso, cream, and gold, beside the horizontal Casamonti lockup.
Brand book spread on mark usage. Clear-space and minimum-size diagrams for the lettermark, with rules for placing it on photography and a list of things never to do.
Brand book colour spread titled "Espresso, cream, gold". Three large swatches with hex values, above a warm neutral ramp running from near-black to cream.
Brand book spread, "Colour maps to material". Colour roles named as ground, paper, thread, and detail, beside three warm support swatches: sand, stone, taupe.
Brand book system spread, "Squared to the ruler". A large numeral four beside a ten-step spacing scale from 2px to 72px, drawn as black bars.
Brand book spread, "Marks and details". A hairline scissors icon on a grid, beside a set of twelve single-weight line icons drawn from tailoring objects.
Brand book photography spread, "Cloth, hands, light". Six warm, desaturated image tiles labelled cloth, hands, the fitting, window light, pressed, and dark ground, with art-direction notes.
Brand book spread, "The fabric archive". Six woven cloth swatches, each named and numbered: camel, cashmere, herringbone flannel, linen, Donegal tweed, silk jacquard.
Brand book spread, "How we write". Six voice examples on cards: the hero line, the booking call to action, a confirmation, a garment label, the manifesto, and how the house declines work.

The site

The same house, now one long page. Muted photography for the rooms, the serif for everything it has to say.

Atelier section of the site. A serif headline "A workshop on the Arno, three generations of shears" beside a photograph of a navy jacket on a form next to a vintage sewing machine.
The atelier.
Process section. The headline "Four fittings, about ten weeks" over four columns: the consultation, the measure, the fittings, the delivery.
Four fittings, ten weeks.
Archive and figures. Fabric cards above a row of large serif statistics: sixty-eight years, six hundred bolts, ninety hours, eight clients.
The archive, and the count.
Manifesto section on a dark espresso ground. A centred italic pull-quote in cream and gold: "We do not sell garments. We sell time."
The manifesto.
Booking section. A consultation form (name, phone, email, garment, timing, notes) beside the atelier address, opening hours, and contact details.
By appointment.

Made by hand, in code

One page, built in Next.js, with every animation written rather than dropped in from a library. The motion answers the type and the photography as you scroll, and the code under it is current.

Built with

  • Next.js16
  • React19
  • TypeScript

The whole house, in three colours.

Espresso, cream, and one gold, held across the brand and the page that wears it. Nothing else was needed.