Goosebumps

goosebumps.design

Goosebumps is a subscription agency that I launched in 2023, reimagining the world of design and web services. This case study explores the evolution of Goosebumps, from its brand makeover to its Framer-designed website, and how it's making unlimited creativity accessible to businesses.

Overview

Goosebumps, established in 2023, is a subscription agency that originated from the simple yet impactful concept of the phrase "it gives me goosebumps." Goosebumps goes beyond a mere rebranding effort; it signifies the creation of an entirely new brand. The agency focuses on conveying excitement through its design and web services, featuring a distinctive animated goose logo that symbolizes dynamic design. The Goosebumps website, crafted with the Framer design tool, reflects the effectiveness of the solo creator's vision and the appeal of Goosebumps' offerings in the realms of design and web services.

Overview

In 2023, Goosebumps was born out of a simple yet impactful concept - the phrase "it gives me goosebumps." Initially a personal endeavor, this subscription agency, founded by a solo entrepreneur, aimed to convey the same excitement through its design and web services. It wasn't just a rebranding; Goosebumps marked the inception of an entirely new brand. The branding journey involved creating a unique animated goose logo, representing dynamic design. Using the Framer design tool, the Goosebumps website achieved an impressive 89% conversion rate, underscoring the effectiveness of the solo creator's vision and the appeal of Goosebumps' design and web services.

Overview

Goosebumps, established in 2023, is a subscription agency that originated from the simple yet impactful concept of the phrase "it gives me goosebumps." Goosebumps goes beyond a mere rebranding effort; it signifies the creation of an entirely new brand. The agency focuses on conveying excitement through its design and web services, featuring a distinctive animated goose logo that symbolizes dynamic design. The Goosebumps website, crafted with the Framer design tool, reflects the effectiveness of the solo creator's vision and the appeal of Goosebumps' offerings in the realms of design and web services.

Brand & Logo

Goosebumps was sparked by a personal fascination with the phrase "it gives me goosebumps," morphing into a distinctive agency for design and web services. As the sole creator, the goal was to convey a deep sentiment through Goosebumps, steering away from a mere rebranding endeavor. The animated goose logo, embodying dynamic design, injects vitality into the brand with captivating animations. Crafting the brand identity involved a thoughtful exploration, resulting in the creation of an iconic and adaptable goose monogram. Striking a balance between sweetness and strength, the chosen font and brand colors echo Goosebumps' meticulous attention to detail. Beyond a subscription agency label, Goosebumps transforms into a tangible experience, where design and web services unfold seamlessly.

Brand & Logo

Goosebumps was sparked by a personal fascination with the phrase "it gives me goosebumps," morphing into a distinctive agency for design and web services. As the sole creator, the goal was to convey a deep sentiment through Goosebumps, steering away from a mere rebranding endeavor. The animated goose logo, embodying dynamic design, injects vitality into the brand with captivating animations. Crafting the brand identity involved a thoughtful exploration, resulting in the creation of an iconic and adaptable goose monogram. Striking a balance between sweetness and strength, the chosen font and brand colors echo Goosebumps' meticulous attention to detail. Beyond a subscription agency label, Goosebumps transforms into a tangible experience, where design and web services unfold seamlessly.

Brand & Logo

Goosebumps was sparked by a personal fascination with the phrase "it gives me goosebumps," morphing into a distinctive agency for design and web services. As the sole creator, the goal was to convey a deep sentiment through Goosebumps, steering away from a mere rebranding endeavor. The animated goose logo, embodying dynamic design, injects vitality into the brand with captivating animations. Crafting the brand identity involved a thoughtful exploration, resulting in the creation of an iconic and adaptable goose monogram. Striking a balance between sweetness and strength, the chosen font and brand colors echo Goosebumps' meticulous attention to detail. Beyond a subscription agency label, Goosebumps transforms into a tangible experience, where design and web services unfold seamlessly.

Color & Typography

Typography is a crucial element for Goosebumps, utilizing FK Display—a modern and robust typeface—for both the logo and website headlines. This bold, sans-serif font conveys confidence and strength, aligning seamlessly with Goosebumps' mission of empowering businesses through cutting-edge design. The choice of FK Display sends a clear message that Goosebumps is a brand exuding reliability and innovation, setting a bold tone for all creative endeavors. In terms of color, Goosebumps embraces a minimalist palette with yellow taking the spotlight. This vibrant hue represents the agency's core values of vibrancy, happiness, and a relentless pursuit of creativity and innovation. Beyond being a visual choice, yellow serves as a symbol infused with energy and optimism, inspiring both the team and clients. Goosebumps, with FK Display and its lively yellow, not only provides exceptional design and web services but also encapsulates the essence of vivacity and innovation in the subscription agency realm.

Color & Typography

Typography is a crucial element for Goosebumps, utilizing FK Display—a modern and robust typeface—for both the logo and website headlines. This bold, sans-serif font conveys confidence and strength, aligning seamlessly with Goosebumps' mission of empowering businesses through cutting-edge design. The choice of FK Display sends a clear message that Goosebumps is a brand exuding reliability and innovation, setting a bold tone for all creative endeavors. In terms of color, Goosebumps embraces a minimalist palette with yellow taking the spotlight. This vibrant hue represents the agency's core values of vibrancy, happiness, and a relentless pursuit of creativity and innovation. Beyond being a visual choice, yellow serves as a symbol infused with energy and optimism, inspiring both the team and clients. Goosebumps, with FK Display and its lively yellow, not only provides exceptional design and web services but also encapsulates the essence of vivacity and innovation in the subscription agency realm.

Color & Typography

Typography is a crucial element for Goosebumps, utilizing FK Display—a modern and robust typeface—for both the logo and website headlines. This bold, sans-serif font conveys confidence and strength, aligning seamlessly with Goosebumps' mission of empowering businesses through cutting-edge design. The choice of FK Display sends a clear message that Goosebumps is a brand exuding reliability and innovation, setting a bold tone for all creative endeavors. In terms of color, Goosebumps embraces a minimalist palette with yellow taking the spotlight. This vibrant hue represents the agency's core values of vibrancy, happiness, and a relentless pursuit of creativity and innovation. Beyond being a visual choice, yellow serves as a symbol infused with energy and optimism, inspiring both the team and clients. Goosebumps, with FK Display and its lively yellow, not only provides exceptional design and web services but also encapsulates the essence of vivacity and innovation in the subscription agency realm.

The Website

The landing page for Goosebumps was meticulously crafted, starting in Figma and then developed with care in Framer. It proudly displays a modern user interface (UI) and a robust user experience (UX). The design not only catches the eye but also ensures the website functions exceptionally well. Infused with the vibrant yellow from its color palette, the landing page goes beyond visual appeal; it's optimized for conversion, offering a smooth scrolling experience and strategically placed call-to-action buttons. The integration of Stripe simplifies and secures the payment process, solidifying Goosebumps' reputation as a leader in the subscription agency landscape. The website is a testament to the agency's dedication to efficiency and user satisfaction, providing a seamless platform for clients.

The Website

The landing page for Goosebumps was meticulously crafted, starting in Figma and then developed with care in Framer. It proudly displays a modern user interface (UI) and a robust user experience (UX). The design not only catches the eye but also ensures the website functions exceptionally well. Infused with the vibrant yellow from its color palette, the landing page goes beyond visual appeal; it's optimized for conversion, offering a smooth scrolling experience and strategically placed call-to-action buttons. The integration of Stripe simplifies and secures the payment process, solidifying Goosebumps' reputation as a leader in the subscription agency landscape. The website is a testament to the agency's dedication to efficiency and user satisfaction, providing a seamless platform for clients.

The Website

The landing page for Goosebumps was meticulously crafted, starting in Figma and then developed with care in Framer. It proudly displays a modern user interface (UI) and a robust user experience (UX). The design not only catches the eye but also ensures the website functions exceptionally well. Infused with the vibrant yellow from its color palette, the landing page goes beyond visual appeal; it's optimized for conversion, offering a smooth scrolling experience and strategically placed call-to-action buttons. The integration of Stripe simplifies and secures the payment process, solidifying Goosebumps' reputation as a leader in the subscription agency landscape. The website is a testament to the agency's dedication to efficiency and user satisfaction, providing a seamless platform for clients.