ShoreTrade

shoretrade.com

ShoreTrade is shaking up the seafood industry with its innovative digital marketplace that connects fisheries directly with buyers for wholesale transactions. It's one of Australia's fastest-growing tech businesses, transforming the seafood supply chain. As a Senior Product Designer on the Vool Studio team, I spent 2 years and 6 months contributing to the product design process.

Color & Typography

Brand Design was established before my involvement in the project, so I took care to ensure it seamlessly reflected across the entire ShoreTrade interface. ShoreTrade's look is defined by a lively coral color, capturing the spirit of the seafood industry. This sea-inspired shade is woven into the design, making everything from buttons to active elements visually striking and easily recognizable. The clean typography, using Basis Grotesque Pro for content and Media Sans for headings, creates a modern and balanced layout for readability. Custom icons and illustrations scattered throughout the platform add a unique touch inspired by the sea's colors, making navigation more engaging and distinctive.

Color & Typography

Brand Design was established before my involvement in the project, so I took care to ensure it seamlessly reflected across the entire ShoreTrade interface. ShoreTrade's look is defined by a lively coral color, capturing the spirit of the seafood industry. This sea-inspired shade is woven into the design, making everything from buttons to active elements visually striking and easily recognizable. The clean typography, using Basis Grotesque Pro for content and Media Sans for headings, creates a modern and balanced layout for readability. Custom icons and illustrations scattered throughout the platform add a unique touch inspired by the sea's colors, making navigation more engaging and distinctive.

Color & Typography

Brand Design was established before my involvement in the project, so I took care to ensure it seamlessly reflected across the entire ShoreTrade interface. ShoreTrade's look is defined by a lively coral color, capturing the spirit of the seafood industry. This sea-inspired shade is woven into the design, making everything from buttons to active elements visually striking and easily recognizable. The clean typography, using Basis Grotesque Pro for content and Media Sans for headings, creates a modern and balanced layout for readability. Custom icons and illustrations scattered throughout the platform add a unique touch inspired by the sea's colors, making navigation more engaging and distinctive.

Buyer App

Over a span of 2 years and 6 months, I dedicated myself to refining the ShoreTrade Buyer App, actively implementing new features and adjustments. The app streamlines seafood procurement for buyers, offering features like easy product searches, tailored market requests, and order tracking. It seamlessly integrates with the ShoreTrade platform, providing a cohesive and recognizable experience. Overcoming challenges in page consistency and user resonance, the app's design journey included creating user flows, UI redesigns, and a custom design system. The impactful results, including a 1220% growth, led to ShoreTrade's recognition in the Deloitte #TechFast50au awards 2020, highlighting the success of the redesigned Buyer App and the platform's continuous evolution.

Buyer App

Over a span of 2 years and 6 months, I dedicated myself to refining the ShoreTrade Buyer App, actively implementing new features and adjustments. The app streamlines seafood procurement for buyers, offering features like easy product searches, tailored market requests, and order tracking. It seamlessly integrates with the ShoreTrade platform, providing a cohesive and recognizable experience. Overcoming challenges in page consistency and user resonance, the app's design journey included creating user flows, UI redesigns, and a custom design system. The impactful results, including a 1220% growth, led to ShoreTrade's recognition in the Deloitte #TechFast50au awards 2020, highlighting the success of the redesigned Buyer App and the platform's continuous evolution.

Buyer App

Over a span of 2 years and 6 months, I dedicated myself to refining the ShoreTrade Buyer App, actively implementing new features and adjustments. The app streamlines seafood procurement for buyers, offering features like easy product searches, tailored market requests, and order tracking. It seamlessly integrates with the ShoreTrade platform, providing a cohesive and recognizable experience. Overcoming challenges in page consistency and user resonance, the app's design journey included creating user flows, UI redesigns, and a custom design system. The impactful results, including a 1220% growth, led to ShoreTrade's recognition in the Deloitte #TechFast50au awards 2020, highlighting the success of the redesigned Buyer App and the platform's continuous evolution.

Seller App

Over a span of 2 years and 6 months, I devoted myself to refining the ShoreTrade Seller App, actively implementing new features and adjustments. Tailored to the unique needs of seafood sellers, the app mirrors its buyer counterpart, enabling sellers to efficiently sell products, search market requests, analyze market data and manage their accounts. What sets the Seller App apart is its specialized dashboard, offering sellers valuable insights into their sales performance, market trends, and confidential data crucial for decision-making. This carefully crafted dashboard serves as a window into success, empowering sellers with actionable information to thrive in the seafood market. The Seller App seamlessly integrates market requests, fostering collaboration and facilitating smooth transactions within the seafood trading community. With a user-centric and visually appealing design, it ensures sellers can navigate the platform effortlessly, contributing to a consistent and recognizable design language across the entire ShoreTrade ecosystem.

Seller App

Over a span of 2 years and 6 months, I devoted myself to refining the ShoreTrade Seller App, actively implementing new features and adjustments. Tailored to the unique needs of seafood sellers, the app mirrors its buyer counterpart, enabling sellers to efficiently sell products, search market requests, analyze market data and manage their accounts. What sets the Seller App apart is its specialized dashboard, offering sellers valuable insights into their sales performance, market trends, and confidential data crucial for decision-making. This carefully crafted dashboard serves as a window into success, empowering sellers with actionable information to thrive in the seafood market. The Seller App seamlessly integrates market requests, fostering collaboration and facilitating smooth transactions within the seafood trading community. With a user-centric and visually appealing design, it ensures sellers can navigate the platform effortlessly, contributing to a consistent and recognizable design language across the entire ShoreTrade ecosystem.

Seller App

Over a span of 2 years and 6 months, I devoted myself to refining the ShoreTrade Seller App, actively implementing new features and adjustments. Tailored to the unique needs of seafood sellers, the app mirrors its buyer counterpart, enabling sellers to efficiently sell products, search market requests, analyze market data and manage their accounts. What sets the Seller App apart is its specialized dashboard, offering sellers valuable insights into their sales performance, market trends, and confidential data crucial for decision-making. This carefully crafted dashboard serves as a window into success, empowering sellers with actionable information to thrive in the seafood market. The Seller App seamlessly integrates market requests, fostering collaboration and facilitating smooth transactions within the seafood trading community. With a user-centric and visually appealing design, it ensures sellers can navigate the platform effortlessly, contributing to a consistent and recognizable design language across the entire ShoreTrade ecosystem.

Buyer App

I designed the Barcode App for ShoreTrade, focusing on improving efficiency and user experience. After analyzing needs, I created a prototype, gathered feedback through testing, and made adjustments for seamless integration with the ShoreTrade platform. Celebrated for its user-friendly design and operational speed, the Barcode App is another tool within the ShoreTrade ecosystem.

Buyer App

I designed the Barcode App for ShoreTrade, focusing on improving efficiency and user experience. After analyzing needs, I created a prototype, gathered feedback through testing, and made adjustments for seamless integration with the ShoreTrade platform. Celebrated for its user-friendly design and operational speed, the Barcode App is another tool within the ShoreTrade ecosystem.

Buyer App

I designed the Barcode App for ShoreTrade, focusing on improving efficiency and user experience. After analyzing needs, I created a prototype, gathered feedback through testing, and made adjustments for seamless integration with the ShoreTrade platform. Celebrated for its user-friendly design and operational speed, the Barcode App is another tool within the ShoreTrade ecosystem.